As any experienced fundraiser will know, this is the bread and butter of all fundraising endeavors. This is the gift your donor gives once per year, and a campaign for them may not bring in your largest donations, but you will certainly receive more donations over-all than any other means of fundraising. This pool of minor donors is also the very best place to recruit major donors, members and volunteer. Attendees of this session will gain a better understanding of their donors and potential donors; find new approaches for and communicating with and segmenting donors, and how to pair your fundraising options to your donors. You will also learn how best to organize a campaign that will reach every potential donor – big or small. This course is for intermediate to advanced fundraisers. Course materials include: