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  TITLE: Cause Marketing and Corporate Partners
  CITY: Boston
  DATE: Sept 17th 2009
  Time: 11:45am-1:00pm

In cause marketing, a powerful alliance between your nonprofit and your corporate partners will let their brand name align itself with your cause, giving you a fundraising boost off of their shoulders. Companies spend more than 1.4 billion dollars annually on this kind of marketing, and it generates almost four times that much in support for nonprofit partners. Attendees will learn creative strategies for inspiring corporate partnerships. This session is meant to follow “Corporate Sponsors: Bringing Businesses and nonprofits together”. This session will cover the following topics:

   
1.   The Basics of Cause Marketing: How is cause related marketing different than corporate sponsorship?
2.   Marketing Yourself: Taking a hard look at what you have and what you need to sell yourself to a corporate sponsor.
3.   Looking at Potential Partners: How to choose the best partner in this strategic maneuver and how to convince them it’s right.
4.   Elements of Success: Knowing what you need in order to manage a cause-marketing plan.
5.   Make it a Win-Win: Setting goals and results so it is beneficial for your corporate partner and yourself.

Speaker Profile

Linda Chin
Linda Chin brings over two decades of management and consulting experience to her new role. She is known nationally for her work in healthcare, most recently as Senior Vice President for Planning, Marketing, and Public Relations at Cambridge Health Alliance (CHA), an academic public health system and one of the ten largest healthcare systems in the Commonwealth of Massachusetts. While there, Linda facilitated the annual strategic planning process, directed the marketing and public relations functions, developed new programs and service lines, helped the organization garner awards, grants, and additional sources of funding, and fostered collaborations with academic institutions, community organizations, and other healthcare systems, including one in Nagoya, Japan.

Linda has also held senior leadership roles at New England Medical Center (now Tufts Medical Center) and The Cambridge Hospital. At New England Medical Center she led network development activities and designed health programs for the Asian community. Linda was instrumental in helping The Cambridge Hospital garner the prestigious Foster G. McGaw Prize for Hospital Excellence in Community Service for innovative programs, including a Domestic Violence-Free Zone in the City of Cambridge. Her consulting work with The Burlington Group, with Arthur D. Little, and as an independent consultant focused on strategy development and implementation for hospitals, schools, and other non-profit organizations. As Community Science Liaison for the Cambridge Public Schools, she built partnerships between the school department and area academic and scientific institutions to expand opportunities for students to learn science and pursue careers in the growing life sciences field.

Denella J. Clark
Director, High Hopes Fund
Joslin Diabetes Cente

 

 
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