Corporate sponsorship is an untapped resource that many nonprofit organizations shun because it is too different. True, it requires a different set of skills from traditional fundraising, but it also comes with far fewer administrative complications. By opening the door to business partnerships and corporate sponsors, not-for-profit organizations make themselves into powerful marketing entities. This session will show you the way into the corporate world, help you convince a business that you are a worthwhile partner, and ensure that both sides of the partnership come out on top. This session will cover the following topics: