Speaker Profile

Neg Hogan
Director of Advancement
Cathedral High School
Ned Hogan has served as Director of Advancement at Cathedral High School since December 2006. He is responsible for all aspects of Cathedral High School's efforts to raise philanthropic funds to support the operating needs, tuition assistance needs and capital needs of the school. Mr. Hogan has been responsible for launching the "Cathedral on the Road" Campaign to meet alumni in areas away from Springfield. He is also coordinates the two major events (the Cathedral Golf Classic and the St. Joseph Medal Dinner) and is working to develop plans for other fundraising activities at the school.
In addition to his duties at the school, he served as the President of the Association of Fundraising Professionals (AFP), Connecticut Chapter (2007 – 2008), and has served as a member of several AFP International committees. He is also a member of the Assoc. of Catholic Admissions and Advancement Professionals (ACAAP) of New England. He has spoken at the Boston Fundraising Summit in 2007 and 2008 and is an instructor in the AFP Essentials in Fundraising (focusing on the start-up of a small development program at nonprofit organizations) and the CFRE Review Course.
Mr. Hogan has been directly involved in fundraising for eleven years having served at community-based nonprofits for seven of those eleven years. In that time he has raised more than $20,000,000 for the missions of small and mid-sized nonprofit organizations. In addition he brings ten years experience as a classroom teacher in history and religion at secondary schools in the Mid-Atlantic region. He is married and lives in Portland, CT.
Mark Jacobson
Senior Vice President
Vital Data Management
Mark has initiated, strategized, consulted, managed, analyzed, and executed creative and program management for over 1,300 successful direct marketing fundraising programs for almost 200 different non-profit organizations nationwide.  His specialties have included strategic planning for direct mail/email/web-based fundraising, creative (program concept, branding, message and copy writing), advanced segmentation, and analytics. 

Mr. Jacobson has been a featured speaker on direct mail fundraising and annual giving -- at state, regional and national fundraising trade shows including the Association for Healthcare Philanthropy and the Association of Fundraising Professionals.  He has also, in recent years, presented over twenty-five (25) full day, advanced sessions in direct mail fundraising, attended by over 500 non-profit development officers in over twenty major cities across the US.

Clients served include regional and national healthcare and medical/health-related, animal welfare, social services, membership organizations and associations, environmental, higher education, cultural, historical, preservation, and religious organizations.

Erica Waasdorp
President
A Direct Solution
Erica has 25 years of experience in direct marketing from the client side and the agency side. Her focus is on strategy, execution and evaluation of direct mail programs for annual giving, acquisition and donor retention as well as monthly giving. Erica is President of A Direct Solution, a direct marketing consultant for small nonprofits, managing events, grantwriting and public affairs. She was Vice President Fundraising at DMW Worldwide and Marketing Manager Planned/Committed Giving at International Fund for Animal Welfare (IFAW). She is CEO for Wereld Nood Hulp and Secours Mondial d`Urgence and is on the Planned Giving Council of Cape Cod, DMA. She is a regular speaker and planner for the Non-Profit Federation, AFP, Bridge Conference in Washington DC in July 2009, Philanthropy Day 2009. She served as Co-Chair for Philanthropy Day on Cape Cod 2007, 2008 and co-chair of the 2007 DMA Nonprofit Federation Conference in Washington DC