Home About Us Fundraising Conference Fundraising Summit Leadership Academy Contact Us
  Conference Schedule


“Full participation in OEG Conferences is applicable for 8.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
   
   
  OVERVIEW
  Locations/Directions
Conference Overview
 
   
GO BACK  
  TITLE: It’s a Brave New World: Online Fundraising
  CITY: Boston
  DATE: Sept 17th 2009
  Time: 4:00pm-5:15pm

With modern technology giving us the potential to reach a much wider audience, almost instantly, it’s easy to see why so many institutions are turning to the Internet for new fundraising options. Online resources are often much more affordable than physical ones and you can often reach donors and other supporters who would otherwise never know of your organization. Volunteers, and membership will soar with the help of a properly managed website. There is a great deal more to know about online fundraising than a “Please Donate” button, and after this session you’ll wonder why you let it all go to waste. We will discuss:
   
1.   Promotion: Let people know you are here and show off your organization. Discuss more economical enewsletters and email campaigns.
2.   Prospect Research: The Internet is a trove of information. Use it to build complete profiles on all of your prospective supporters.
3.   Online R & D: Use the Internet to recruit new members and encourage new donors to give you a look. Entice your current members to renew their pledge in the most affordable and convenient possible ways.
4.   Volunteer Organization: Using the World Wide Web to mobilize you volunteers for meetings, events, fundraising campaigns, and other general relationship building.
5.   Donor Management: an introduction to systems that can locate, contact and communicate with record numbers of established and potential donors.

Speaker Profile

Jon Carson
CEO and Chairman
cMarket
Jon Carson is the Chairman and CEO of cMarket, Inc., the leading provider of online auction fundraising services based in Cambridge, MA. Under Jon’s direction cMarket has formed relationships with local and national nonprofit organizations including the Muscular Dystrophy Association, United Way and Junior Achievement. Prior to cMarket, Jon established the Family Education Network; an Internet based company that offers schools the opportunity to develop a web presence, and provides an informational portal for teachers, students, parents and staff. He produced partnerships with America Online, the National PTA, AT&T, Microsoft, Harcourt and Reading is Fundamental. Jon is dedicated to building cross sector partnerships between public and private organizations to encourage participation in businesses that benefit change. He currently serves on the board for the e-Philanthropy Foundation and NetImpact. Jon received a Bachelors Degree from Babson College and earned a Masters Degree in Public and Private Management from Yale University.

Bob Evans
Convio
Bob Evans, ePMT Regional Director NorthEast Convio, Inc. With more than 20 years experience, Bob has served in various sales leadership positions for technology companies. At Convio, Bob draws from the company’s experience of working with more than 1200 nonprofits and individual-supported organizations which include American Cancer Society, St. Francis House, Fenway Community Health, Project Bread, Adventures for Wish Kids and many more. His mission is to help each group optimize its use of online technology to: boost fundraising and participation; enhance stewardship; increase visitors, event attendees, membership and renewals; reach new supporters and cultivate strong relationships; and more. Prior to joining Convio, Bob was Eastern Region VP of sales at CareerBuilder.com and helped organizations strategically incorporate the use of the Internet for recruitment purposes. Bob also worked in the telecommunications and hardware/software business helping organizations build IT infrastructure
 
GO BACK

 
Copyrights 2008 - OEG Group Inc