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  TITLE: Black Ties, Silent Auctions & Walk-a-Thons: Special Event Fundraising
  CITY: Phoenix
  DATE: Thursday September 24th, 2009
  Time: 8:30am-9:45am

Getting your nonprofit into the public’s mind isn’t a simple task, but organizing a special event is an excellent way to accomplish it. Through special events you can recruit new volunteers, educate the community about your group, and solicit fresh donors in a casual atmosphere. Attendees will learn how to make any event, from bake sales to Gala Dinners, a real success, and how to know how much of an event they can pull off. This session is an intermediate to advanced course, but newcomers will learn a great deal as well. Covered topics will include:
   
1.   Is It Right: Is it the right event for your organization? Is your organization right for an event? What are the pros and cons of holding one of the many types of events?
2.   What To Do: Concerts, art shows, sports tournaments, displays, award ceremonies, formal dinner, and so much more!
3.   What Are We Looking At: How much should you expect to make from an event? How much will you have to spend first?
4.   Should you underwrite? Will you need a corporate sponsor?
5.   Shout it Out: How are you going to market your event? What is your target market, and how will you reach them?

Speakers Profile

Pam Betz
President
Betz & Company Inc.
Pam Betz is the principal of Betz & Company, a consulting firm which has partnered the community through the design and implementation of comprehensive community resource development plans for both the nonprofit and for-profit sectors.  Her consulting expertise focuses on fund development with emphasis on annual giving and special event fundraising, volunteer management and leadership development and community resource development planning and programming. 

Pam serves as the current Executive Director of the Hon Kachina Council which inspires volunteerism by recognizing ordinary individuals doing extraordinary things, applauding them and presenting them as an example to motivate others to volunteer.  Since 1977 more than 350 innovative honorees have been recognized at the prestigious annual Hon Kachina Volunteer Awards. 

Pam is a graduate of Wilson College and is certified in Nonprofit Organizational Management from ASU’s Lodestar Center for Philanthropy and Nonprofit Innovation.    She also serves as an adjunct faculty member there.

Pam’s has been active in the community as the Co-Chair of the Learning Initiative Panel for Valley of the Sun United Way, Past Chair of the United Blood Services Community Leadership Council, as well as Past Co-Chair of the Blue Prints & Blue Jeans event for Habitat for Humanity Valley of the Sun.  She has served on the AFP Central Arizona Chapter’s Board of Directors, chaired the AFP Philanthropy Awards Dinner and the SW Regional Conference. 

She was recognized with the inaugural AFP Chapter’s President’s Award in 2004 and the Frances Young Volunteer Hero Award in 2008 by the City of Scottsdale. 

She is a frequent presenter at local regional conferences.

Allison Levin
Manager of Fund Development & Media
Susan G. Komen for the Cure

Don W. Haskell

 
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