Home About Us Fundraising Conference Fundraising Summit Leadership Academy Contact Us
  Conference Schedule


   
   
  OVERVIEW
  Locations/Directions
Conference Overview
 
   
GO BACK  
  TITLE: Campaigning for Annual Gifts
  CITY: Phoenix
  DATE: Thursday September 24th, 2009
  Time: 4:00pm-5:15pm

As any experienced fundraiser will know, this is the bread and butter of all fundraising endeavors. This is the gift your donor gives once per year, and a campaign for them may not bring in your largest donations, but you will certainly receive more donations over-all than any other means of fundraising. This pool of minor donors is also the very best place to recruit major donors, members and volunteer. Attendees of this session will gain a better understanding of their donors and potential donors; find new approaches for and communicating with and segmenting donors, and how to pair your fundraising options to your donors. You will also learn how best to organize a campaign that will reach every potential donor – big or small. This course is for intermediate to advanced fundraisers. Course materials include:

   
1.   How to focus your campaign using your needs and interests to build a contact base.
2.   How to sell potential donors on the idea of annual support.
3.   How to match your needs and fundraising options to your donors’ interests.
4.   Develop solicitation techniques that are most effective for you.
5.   Learn to manage and monitor your campaign’s results.

Speakers Profile

Pam Betz
President
Betz & Company Inc.
Pam Betz is the principal of Betz & Company, a consulting firm which has partnered the community through the design and implementation of comprehensive community resource development plans for both the nonprofit and for-profit sectors.  Her consulting expertise focuses on fund development with emphasis on annual giving and special event fundraising, volunteer management and leadership development and community resource development planning and programming. 

Pam serves as the current Executive Director of the Hon Kachina Council which inspires volunteerism by recognizing ordinary individuals doing extraordinary things, applauding them and presenting them as an example to motivate others to volunteer.  Since 1977 more than 350 innovative honorees have been recognized at the prestigious annual Hon Kachina Volunteer Awards. 

Pam is a graduate of Wilson College and is certified in Nonprofit Organizational Management from ASU’s Lodestar Center for Philanthropy and Nonprofit Innovation.    She also serves as an adjunct faculty member there.

Pam’s has been active in the community as the Co-Chair of the Learning Initiative Panel for Valley of the Sun United Way, Past Chair of the United Blood Services Community Leadership Council, as well as Past Co-Chair of the Blue Prints & Blue Jeans event for Habitat for Humanity Valley of the Sun.  She has served on the AFP Central Arizona Chapter’s Board of Directors, chaired the AFP Philanthropy Awards Dinner and the SW Regional Conference. 

She was recognized with the inaugural AFP Chapter’s President’s Award in 2004 and the Frances Young Volunteer Hero Award in 2008 by the City of Scottsdale. 

She is a frequent presenter at local regional conferences.
 
GO BACK

 
Copyrights 2008 - OEG Group Inc