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  TITLE: Cause Marketing and Corporate Partners
  CITY: Phoenix
  DATE: Thursday September 24th, 2009
  Time: 11:45am-1:00pm

In cause marketing, a powerful alliance between your nonprofit and your corporate partners will let their brand name align itself with your cause, giving you a fundraising boost off of their shoulders. Companies spend more than 1.4 billion dollars annually on this kind of marketing, and it generates almost four times that much in support for nonprofit partners. Attendees will learn creative strategies for inspiring corporate partnerships. This session is meant to follow “Corporate Sponsors: Bringing Businesses and nonprofits together”. This session will cover the following topics:
   
1.   The Basics of Cause Marketing: How is cause related marketing different than corporate sponsorship?
2.   Marketing Yourself: Taking a hard look at what you have and what you need to sell yourself to a corporate sponsor.
3.   Looking at Potential Partners: How to choose the best partner in this strategic maneuver and how to convince them it’s right.
4.   Elements of Success: Knowing what you need in order to manage a cause-marketing plan.
5.   Make it a Win-Win: Setting goals and results so it is beneficial for your corporate partner and yourself.

Speakers Profile

Tim Crum, President
The Philanthropy Team
Tim Crum is a fund raising and marketing executive with 20+ years experience developing, directing, and implementing strategic plans and fund raising strategies that achieve results. He has consistently demonstrated his ability to build positive relationships with funders, community leaders, staff, board members and media professionals. Tim has experience managing a wide range of fund raising, marketing and public relations activities. 

AREAS OF EXPERTISE

  • Direct mail
  • Creative design & lay-out
  • Corporate Underwriting
  • Donor cultivation
  • Media relations
  • Motivational speaking
  • Marketing Strategies
  • Press releases
  • Special Event Planning

PRESENTATIONS

  • “The “Write” Way to A Successful Direct Mail Campaign”, National Conference - Chicago, IL, 2008
  • "Special Event Basics", Online-Webinar - 2007
  • "Media Relations 101", Online-Webinar - 2007
  • “The “Write” Way to A Successful Direct Mail Campaign”, Online-Webinar - 2007
  • “Marketing your Shelter Pets through Good Photography”, On-line Webinar - 2006
  • "Public Relations, How to Make a Name for Your Organization", Online-Webinar - 2004
  • "Special Events that Generate Money", National Conference - St. Louis, MO., 2003
  • "Public Relations 101-102", National Conference - Reno, NV., 2002
  • "Special Event Fund Raising", National Conference - Reno, NV., 2002
  • "Dealing with the Media when Things Go Wrong", National Conference - Hartford, CT., 2002
  • "Public Relations 101", National Conference - Tucson, AZ., 2000
  • "Special Event Fund Raising", National Conference - Tucson, AZ., 2000
  • "Logo design", Penn Technical Institute, Pittsburgh, PA., 1998

Kay McDonald
Charity Charms
 
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