Speakers Profile

Chuck Zaepfel
VP Direct Mail Services
CCS Direct Mail, a division of AlphaGraphics CPS
Soon after graduating from the University of Arizona in Math, Computer Science and Management Information Systems, Chuck became General Manager of Custom Computer Services, buying the company after only three years at the helm. 

At the beginning of the PC revolution in the 1980’s, he refocused the company into a direct marketing lettershop and became CCS Direct Mail, Inc.  After succeeding for many years as a independent lettershop, with the merging of the printing and mailing industries and wanted to be at the forefront of that evolution, Chuck merged CCS Direct Mail with AlphaGraphics CPS, creating a powerful synergy that is growing, even in today’s economy.

As one of the largest commercial printers and one of the largest mailing companies in Southern Arizona, AlphaGraphics CPS has many talents in-house.  One of their specialties is in helping not-for-profit organizations maximize their return on a limited budget.  Whether it is simply cleaning databases for a volunteer workforce all the way to developing a sophisticated multi-tier variable data campaign, they create programs whose focus is reaching well-defined goals.  They are expert in postal regulations, critiquing the design to meet the myriad of standards at the US Postal Service.

Chuck Zaepfel has given seminars, taught classes and given lectures on various aspects of direct mail marketing for the past fifteen years.  Included in the groups he has spoken to are the UA Eller College of Business, Arizona Small Business Association, Tucson Postal Customer Council, Tucson Lithographers Association, Executives Association of Tucson and with US Postal Service personnel at events they have held in Tucson and Phoenix.   He is certified as a Mailpiece Quality Control Specialist by the USPS, the only certification given to an individual outside of the USPS, and is currently nearing completion of his CFRE certification.

Kim Wolff
USPS Sales Specialist
United States Postal Service
Kim Wolff is a Certified Direct Mail Specialist for the United States Postal Service.  She has been in the mailing industry for more than 20 years in a variety of Sales and Marketing positions.  Kim has worked with hundreds of small and large companies in the development of successful direct mail campaigns.  She has a Bachelor of Science degree in Business Administration from the University of South Dakota.   Navigating the complex regulations in nonprofit direct mailing is a specific area of expertise for Kim.

Rick Welch
President