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  TITLE: Campaigning for Annual Gifts
  CITY: Baltimore
  DATE: Wednesday April 22nd, 2009
  Time: 1:00pm-2:40pm
  Price: $45

As any experienced fundraiser will know, this is the bread and butter of all fundraising endeavors. This is the gift your donor gives once per year, and a campaign for them may not bring in your largest donations, but you will certainly receive more donations over-all than any other means of fundraising. This pool of minor donors is also the very best place to recruit major donors, members and volunteer. Attendees of this session will gain a better understanding of their donors and potential donors; find new approaches for and communicating with and segmenting donors, and how to pair your fundraising options to your donors. You will also learn how best to organize a campaign that will reach every potential donor – big or small. This course is for intermediate to advanced fundraisers. Course materials include:

   
1.   How to focus your campaign using your needs and interests to build a contact base.
2.   How to sell potential donors on the idea of annual support.
3.   How to match your needs and fundraising options to your donors’ interests.
4.   Develop solicitation techniques that are most effective for you.
5.   Learn to manage and monitor your campaign’s results.

Kristy Hall
Creator
Non-Profit Super Series

Kristy Hall is the President of Universal Synergy Group, LLC, which helps nonprofit organizations and NGOs across the globe accomplish their mission.  As an inspiring leader and in-demand speaker, trainer and coach, Kristy has helped hundreds of leaders and organizations around the world more effectively and efficiently raise funds and execute their vision. Recently, Kristy has been a featured speaker at the 2008 Global Engagement Summit at Northwestern University in Chicago and at the 2008 Nonprofit Congress in Washington, D.C. 

Kristy's products and presentations on nonprofit leadership, advocacy, fundraising, and board development have made her an in-demand and innovative expert in the nonprofit world.  She has been featured in the Boston Metro and the Chronicle of Philanthropy.

Kristy is the creator of the Nonprofit Super Series, a cutting-edge audio and video training series.  The first program is the highly-acclaimed Nonprofit Super Series:  We Need Funds NOW! - an extensive training program on fundraising & development.  It provides specific strategies from top experts in Corporate Nonprofit Partnerships, Internet Marketing, Copywriting and a Major Nonprofit.

Kristy holds a Certificate in Nonprofit Management from Georgetown University and has completed the Principles & Techniques of Fund Raising program at the Indiana University Center on Philanthropy. Her academic background also includes undergraduate degrees in Business Administration and Languages (French & Spanish) and a law degree from George Mason University School of Law.
 
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