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“Full participation in OEG Conferences is applicable for 8.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
   
   
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  TITLE: Planned Giving
  CITY: Baltimore
  DATE: Tuesday April 21st, 2009
  Time: 3:15pm-5:00pm
  Price: $45

Acquire an understanding of many planned giving instruments and their benefits. Learn how you can use your organization’s stature and your personal skills to maximize a great development opportunity. Want to learn the latest techniques, trends, tax updates, donor communications, and professional development skills that apply to your work? Top experts provide instruction on how to structure gifts, using case studies and research to support their in-depth presentations. Attendees go home with increased knowledge on how to identify and market to planned gift prospects, while gleaning information on how to manage a charitable gift planning program.
   
1.   Promotion: Let people know you are here and show off your organization. Discuss more economical enewsletters and email campaigns.
2.  
Prospect Research: The Internet is a trove of information. Use it to build complete profiles on all of your prospective supporters.
3.  
Online R & D: Use the Internet to recruit new members and encourage new donors to give you a look. Entice your current members to renew their pledge in the most affordable and convenient possible ways.
4.  
Volunteer Organization: Using the World Wide Web to mobilize you volunteers for meetings, events, fundraising campaigns, and other general relationship building.
5.  
Donor Management: an introduction to systems that can locate, contact and communicate with record numbers of established and potential donors.

Panel speakers to be announced shortly
 
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