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  TITLE: Campaigning for Annual Gifts
  CITY: Cincinnati
  DATE: Sept 15th 2009
  Time: 4:00pm-5:15pm

As any experienced fundraiser will know, this is the bread and butter of all fundraising endeavors. This is the gift your donor gives once per year, and a campaign for them may not bring in your largest donations, but you will certainly receive more donations over-all than any other means of fundraising. This pool of minor donors is also the very best place to recruit major donors, members and volunteer. Attendees of this session will gain a better understanding of their donors and potential donors; find new approaches for and communicating with and segmenting donors, and how to pair your fundraising options to your donors. You will also learn how best to organize a campaign that will reach every potential donor – big or small. This course is for intermediate to advanced fundraisers. Course materials include:

   
1.   How to focus your campaign using your needs and interests to build a contact base.
2.   How to sell potential donors on the idea of annual support.
3.   How to match your needs and fundraising options to your donors’ interests.
4.   Develop solicitation techniques that are most effective for you.
5.   Learn to manage and monitor your campaign’s results.

Speakers Profile

Blake Pang
Director of United Way Operations
The American Red Cross Cincinnati Area Chapter

Blake Pang was born and raised in Honolulu. Graduated from Mid-Pacific Institute in 1997 and Linfield College (McMinnville, OR) in 2001 with a degree in Political Science.

During college, Blake spent much of his time pursuing a multitude of endeavors. Most notably, he was in charge of all student based community service programs at Linfield as well as a chairperson of the Northwest Student Leadership Conference (one of the student movement's largest events).

After College, Blake spent a year in Seattle, WA where he served on the Racial Profiling Task Force as a representative of the labor movement. He has held management positions within the hospitality industry, labor movement and the Hawaii State Legislature. His career in Resource Development began in 2003 at Aloha United Way (Honolulu, HI's local United Way) where he served as Assistant Vice President - Campaign. During his time at United Way, he managed over 400 accounts and raised in excess of $3 million a year.  

Currently, Blake serves as Director of United Way Operations for the American Red Cross Cincinnati Area Chapter.  In this role, he manages the Chapter's fundraising relationship with the United Way of Greater Cincinnati. Specifically, he and his team manage a portion of the United Way Campaign or roughly 500 accounts that annually raise in excess of $9.2 million.

Heather R. McGinness
Director of Advancement
Sisters of Notre Dame

Heather R. McGinness is a nonprofit executive experienced in several areas of the nonprofit sector, including higher education, social services, associations, and religious organizations. Over the course of her fourteen years in nonprofit management, she has developed an extensive background in management, fundraising, grantwriting, public relations, event planning, strategic planning, organizational & departmental management, capital campaigns, and infrastructure analysis.  Her past positions have included Executive Director of social service agency, Director of Alumni and Student Relations for the oldest independent alumni association in the United States, and Manager of Operations and Special Programs at a major university. 

Currently, she is Director of Advancement for the Sisters of Notre Dame.  She earned a BA in psychology from Case Western Reserve University and a CNM from the Weatherhead School of Management and Mandel Center for Nonprofit Organizations at Case Western Reserve University.  She is an active member of ALDE and serves on its CFRE Prep Task Force, and is also a member of PPP, NOCPG, NCEA, and two NGOs at the United Nations.  In addition, she was a participant in UN Commission on Sustainable Development (05/12-15/09), was a campaign speaker for the United Way of Ashtabula County, and received an Excellence in Leadership certificate (emphasis on Appreciative Inquiry) from Case Western Reserve University, where she was also a diversity trainer.

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