Conference Schedule


“Full participation in OEG Conferences is applicable for 8.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
   
   
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  TITLE: Campaigning for Annual Gifts
  CITY: Dallas
  DATE: Wednesday October 29th, 2008
  Time: 1:00pm-2:40pm
  Price: $45

As any experienced fundraiser will know, this is the bread and butter of all fundraising endeavors. This is the gift your donor gives once per year, and a campaign for them may not bring in your largest donations, but you will certainly receive more donations over-all than any other means of fundraising. This pool of minor donors is also the very best place to recruit major donors, members and volunteer. Attendees of this session will gain a better understanding of their donors and potential donors; find new approaches for and communicating with and segmenting donors, and how to pair your fundraising options to your donors. You will also learn how best to organize a campaign that will reach every potential donor – big or small. This course is for intermediate to advanced fundraisers. Course materials include:
   
1.   How to focus your campaign using your needs and interests to build a contact base.
2.   How to sell potential donors on the idea of annual support.
3.   How to match your needs and fundraising options to your donors’ interests.
4.   Develop solicitation techniques that are most effective for you.
5.   Learn to manage and monitor your campaign’s results.
 

Delton R. McGuire
Director of Development
Cherokee Home for Children
Accomplishments and Experience

• As the Director of Development for Cherokee Home for Children, Cherokee, Texas, and as a one person department, I maintained gift income in the amount of $1,450,000 in fiscal year 2007. Since coming to the home almost five years ago in 2003, annual income has always exceeded expenses. During this period, I have  made public relations and fundraising presentations to about 250 civic and school organizations and churches and numerous key donor visits (usually in their homes), traveling an average of 750 miles a week. I also coordinate many unusually successful direct mail appeals for annual gifts and gift planning efforts, as well as assisting with on-campus events. Representation of the home at numerous lectureships and conferences, along with training activities, fills the rest of my time.

• Just prior to this, in 2002 and 2003, I taught classes at Clarendon College, Clarendon, Texas, as an adjunct communications instructor. This supplemented my income as a part-time minister and full-time therapeutic foster parent from 2000 to 2003.

• Overlapping slightly with my foster-care responsibilities were two years as a parenting skills training specialist for Cal Farley’s Boys Ranch and Affiliates, Amarillo, Texas (2000-2002), annually training 500 employees in behavior management and first aid/CPR.

• As a part-time fundraiser and full-time houseparent for High Plains Children’s Home, Amarillo, Texas (1997-2000), I visited hundreds of potential donors (typically elderly widows) in their homes. Gifts directly connected with these fundraising visits exceeded by ten-times the fundraising expenditures.

• As the Development Director for Westview Boys Home, Hollis, Oklahoma from 1994 to1996, I made over 200 audio-visual presentations for the non-profit children’s home in a five-state region. I also produced all public relations publications for the agency.

• Teaching communication courses was in addition to my support activities for the development director as the Director of Public Information and Assistant Professor of Communication at Crowley’s Ridge College, Paragould, Arkansas, 1991-1994.

• From 1990 into 1991, I taught (full-time) courses in public speaking and news writing at Stephen F. Austin State University.

• While in graduate school (1988-1991), I volunteered as the development director for the Museum of East Texas in Lufkin.
 
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