Conference Schedule


“Full participation in OEG Conferences is applicable for 8.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
   
   
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  TITLE: Cause Marketing and Corporate Partners
  CITY: Dallas
  DATE: Tuesday October 28th, 2008
  Time: 3:15pm-5:00pm
  Price: $45

In cause marketing, a powerful alliance between your nonprofit and your corporate partners will let their brand name align itself with your cause, giving you a fundraising boost off of their shoulders. Companies spend more than 1.4 billion dollars annually on this kind of marketing, and it generates almost four times that much in support for nonprofit partners. Attendees will learn creative strategies for inspiring corporate partnerships. This session is meant to follow “Corporate Sponsors: Bringing Businesses and nonprofits together”. This session will cover the following topics:
   
1.   The Basics of Cause Marketing: How is cause related marketing different than corporate sponsorship?
2.   Marketing Yourself: Taking a hard look at what you have and what you need to sell yourself to a corporate sponsor.
3.   Looking at Potential Partners: How to choose the best partner in this strategic maneuver and how to convince them it’s right.
4.   Elements of Success: Knowing what you need in order to manage a cause-marketing plan.
5.   Make it a Win-Win: Setting goals and results so it is beneficial for your corporate partner and yourself.
 

La' Toyia S. Dean-Dennis
Executive Director
The Virtual Group
La’ Toyia Dean-Dennis is an independent consultant and principal of The Virtual Group, providing consulting services in the areas of resource development, planning and management to non-profit organizations.  Mrs. Dean-Dennis holds an MBA with a concentration in not-for-profit management from the University of Dallas, a certification in not-for-profit management from the Center of Nonprofit Management of Dallas, and over 10 years of related experience.  She has a broad range of experience in all areas of development including capital and endowment; major gifts; annual fund drives; grantsmanship; special events; corporate giving; direct mail; planned giving; development office management; and development software.

Professional Background:  Prior to establishing The Virtual Group, Mrs. Dean-Dennis was the Director of Grants and Major Gifts for CASA of Los Angeles as well as Development Director of St. Philip’s School and Community Center, a private elementary school.  She is currently serving as Director of Development for the Boys and Girls Clubs of Greater Fort Worth.
 
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