Odyssey Events Group
Invites You To The Upcoming
Inspirational Executives Series
Looking for the right marketing strategy? It pays to have choices. Join us for the Inspirational Executives Breakfast meeting where you will have the opportunity to meet with innovative leaders and determine new ways in which to realize your optimal marketing strategies while improving your overall performance management.
“Innovation…Distinguishes between being a leader and a follower!”
This recession is a re-motivator because it is forcing businesses to ask the tough questions… why are we doing this? And for what reason?
This recession is a re-motivator because marketers are having to work their imaginations overtime to persuade consumers to part with their precious dollars.
Are you an innovative executive looking to take hold of new horizons to move your organizations forward...fast? The Inspirational Executives Series is a focused, value-packed four hours which delivers ground-breaking advise and executive options, brokers new relationships and delivers solid ROI for all attendees.
The Series delivers an exclusive focused format, featuring many of today's most innovative thought leaders while at the same time brokering new relations and delivering solid ROI for all of our attendees.
OEG Conferences is committed to excellence, delivering focused environments in which executives hunger for new ideas and methodologies come together to begin forging the way towards higher levels of success. We are dedicated to bringing today's executives world-class events to their local markets avoiding timely and costly travel and hotel costs.
We live in an information-based economy where knowledge is priceless and good advise has no equal. Come to this powerful, focused, ½ day event – it could be the best spent 4 hours of your quarter…
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Session I - “Are You Leveraging All Channels To Achieve Maximum Reach? |
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The Three Pronged Performance Powerhouse - Creating A Fully Integrated Branding, Marketing & PR Campaign With Maximum Reach and Results
Michelle Murray, Brand Director, Alize Liquers & Cognacs, Kobrand Corporation
From press parties and rebranding initiatives to new product development and intensive consumer research projects, Michelle Murray does it all.
One of Network Journal’s 2008 “Dynamic Under-40 Achievers”, Michelle’s image based brand repositioning strategy catapulted Alize into the spotlight – and into people’s homes. Her award winning (San Francisco POP Award, Best Radio Ad, More…) and multi-faceted marketing, PR and advertizing initiatives include launch events, print advertizing, radio programming, peer-to-peer marketing and more and have resulted in increasing top of mind awareness with top consumers, grew Alize’s consumer base by 6% and generated 171MM impressions with a reach of 83% and frequency of 13.8%.
Listen to Michelle's fresh and invigorating approach to creating integrated marketing campaigns and how you can
- Create a fully integrated branding, marketing and PR campaign that will expand your reach and frequency in both your top consumer markets and additional under-tapped markets
- Identify which additional channels are right for your product from social networking to national give-aways
- Develop and leverage high profile/celebrity partnership strategies
- Look to your consumers to determine how to best enhance and reposition brand
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Session II - How Can You Achieve Optimal Organizational Performance and
Outstanding Customer Satisfaction - Without Spending A Dime? |
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Have You Unlocked The Full Potential of Your Organization?
Transform The Way Your Organization Relates To Customers - And Watch Performance Skyrocket
Simon T. Bailey, Former Director of Sales and Director of Business Development, The Disney Institute, Author
Achieving Organizational Brilliance involves empowering individuals to leverage their unique talents, maximize their potential, step-up their performance and passionately produce results that impact the bottom line. Join Simon T. Bailey as he explores the ways in which each of you can begin reaching new heights of operational performance - today.
Simon is an inspirational thought leader. He helps shift thinking and challenge people and organizations to take action. Especially in the existing business climate – he helps folks deal and excel with change.
Simon has helped thousands of executives improve their customer service and organizational performance…
Come and discuss his inspirational case studies, theories and methodologies on achieving brilliant outcomes through total change management including how you can..
- Create a shared commitment and shared language for addressing customer service Develop a customized process that will transform your organization's culture into one that consistently delivers outstanding customer service.
- Teach your employees to become creative, innovative, and proactive in anticipating and satisfying customer needs; and form a powerful force of brand champions for your organization
- Clear away organizational obstacles and change the culture into a "platinum-setting" environment where Brilliant Service is delivered every day
- Achieve bottom-line results that would be impossible by simply operating efficiently and cutting costs
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