With modern technology giving us the potential to reach a much wider audience, almost instantly, it’s easy to see why so many institutions are turning to the Internet for new fundraising options. Online resources are often much more affordable than physical ones and you can often reach donors and other supporters who would otherwise never know of your organization. There is a great deal more to know about online fundraising than a “Please Donate” button, and after this session you’ll wonder why you let it all go to waste. We will discuss:

eSolicitations are a cost-effective way to augment your fundraising program, especially for donor acquisition—the most costly dollar to raise. The session speakers will share how dynamic animated eSolicitations engage new and younger donors in a way not possible through any other channel. Fundraising professionals who are interested in maximizing the strategies available in raising money and cultivation online will learn best practices for integrating key methods of technology, marketing and development.