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“Full participation in OEG Conferences is applicable for 8.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
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  TITLE: Cause Marketing and Corporate Partners
  CITY: Lexington
  DATE: Feb. 18th
  TIME: 10:15am-11:45am
  LOCATION: Holiday Inn Lexington North
1950 Newtown Pike
Lexington, KY 40511
   

In cause marketing, a powerful alliance between your nonprofit and your corporate partners will let their brand name align itself with your cause, giving you a fundraising boost off of their shoulders. Companies spend more than 1.4 billion dollars annually on this kind of marketing, and it generates almost four times that much in support for nonprofit partners. Attendees will learn creative strategies for inspiring corporate partnerships. This session is meant to follow “Corporate Sponsors: Bringing Businesses and nonprofits together”. This session will cover the following topics:
   
1.   The Basics of Cause Marketing: How is cause related marketing different than corporate sponsorship?
2.   Marketing Yourself: Taking a hard look at what you have and what you need to sell yourself to a corporate sponsor.
3.   Looking at Potential Partners: How to choose the best partner in this strategic maneuver and how to convince them it’s right.
4.   Elements of Success: Knowing what you need in order to manage a cause-marketing plan.
5.   Make it a Win-Win: Setting goals and results so it is beneficial for your corporate partner and yourself.

Speakers Profile

Speakers will be announced on November 16th.
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