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OVERVIEW |
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Locations/Directions
Conference Overview
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TITLE: |
Black Ties, Silent Auctions & Walk-a-Thons: Special Event Fundraising |
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CITY: |
Milwaukee |
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DATE: |
Sept 16th 2009 |
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Time: |
8:30am-9:45am |
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Getting your nonprofit into the public’s mind isn’t a simple task, but organizing a special event is an excellent way to accomplish it. Through special events you can recruit new volunteers, educate the community about your group, and solicit fresh donors in a casual atmosphere. Attendees will learn how to make any event, from bake sales to Gala Dinners, a real success, and how to know how much of an event they can pull off. This session is an intermediate to advanced course, but newcomers will learn a great deal as well. Covered topics will include: |
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Is It Right: Is it the right event for your organization? Is your organization right for an event? What are the pros and cons of holding one of the many types of events? |
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What To Do: Concerts, art shows, sports tournaments, displays, award ceremonies, formal dinner, and so much more! |
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What Are We Looking At: How much should you expect to make from an event? How much will you have to spend first? |
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Should you underwrite? Will you need a corporate sponsor? |
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Shout it Out: How are you going to market your event? What is your target market, and how will you reach them? |
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Speakers Profile
Valery De Long
Director of External Affairs
Northwestern University Settlement Association
Valery De Long came to the Settlement in January 2000. She is responsible for fundraising activities, Board relations - including six auxiliary fundraising boards - volunteer management and marketing/public relations. Before moving to Chicago, Ms. De Long filled program manager, development director and executive director positions at a variety of community-based organizations with an emphasis on affordable housing, main street redevelopment, job and life management skills training, advocacy, social services, and the arts. De Long has a Bachelor of Arts degree in History and an emphasis in Theater from Wheaton College. She is a member of the Association of Fundraising Professionals. |
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