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  TITLE: Cause Marketing and Corporate Partners
  CITY: Milwaukee
  DATE: Sept 16th 2009
  Time: 11:45am-1:00pm

In cause marketing, a powerful alliance between your nonprofit and your corporate partners will let their brand name align itself with your cause, giving you a fundraising boost off of their shoulders. Companies spend more than 1.4 billion dollars annually on this kind of marketing, and it generates almost four times that much in support for nonprofit partners. Attendees will learn creative strategies for inspiring corporate partnerships. This session is meant to follow “Corporate Sponsors: Bringing Businesses and nonprofits together”. This session will cover the following topics:
   
1.   The Basics of Cause Marketing: How is cause related marketing different than corporate sponsorship?
2.   Marketing Yourself: Taking a hard look at what you have and what you need to sell yourself to a corporate sponsor.
3.   Looking at Potential Partners: How to choose the best partner in this strategic maneuver and how to convince them it’s right.
4.   Elements of Success: Knowing what you need in order to manage a cause-marketing plan.
5.   Make it a Win-Win: Setting goals and results so it is beneficial for your corporate partner and yourself.

Speakers Profile

Melanie Schmidt
Principal
Timpano Group

Melanie Schmidt brings over 15 years of experience in helping leaders enhance their effectiveness and deliver on strategies to move their organizations forward. As a gifted facilitator and practical strategist, Melanie infuses creativity into a proven methodology that helps people clarify the vision, articulate a framework for progress and then shape the communication and action needed to move it forward. Her consulting practice, Timpano Group, builds from Melanie's cross-sector experiences and focuses on working with forward-thinking, community-minded organizations including a specialty in the nuances of nonprofits. Beyond serving her clients, Melanie also serves as president of the Business and Education Partnership Board of Directors and as a Board member for TEMPO-Madison.
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