David LeDuc
Executive Director
The Wisconsin Foundation
David LeDuc has been the Executive Director of The Wisconsin Foundation since its inception in July, 2008. Prior to his current position, David has been with Edgewood High School, the American Cancer Society, Sentry Insurance and Chase Bank, serving a variety of roles. During his time in the non-profit world David has achieved numerous awards and distinctions including earning his Certified Fund Raising Executive designation, a certificate in Non-Profit management from the University of Illinois-Chicago, being named a Board member and certification chair for the Madison Association of Fundraising Professionals, and winning three distinguished service awards from the American Cancer Society.
In his 18 years of fundraising and marketing David has learned how to take an organization’s Mission Statement and turn it into the foundation of all outreach efforts. He firmly believes the Mission Statement should be the “filter” by which decisions are made and the driving force in day to day operations. In addition, David has become a leading proponent of the Relationship Solution to fundraising and marketing, hosting classes and seminars across the state on this one of a kind approach.
“Too many organizations forget why they are in business. More importantly, from a marketing perspective, they forget how to tell people why they are in business, focusing more on process versus outcomes. Your Mission Statement should be the story not your business plan.”
Judith Kaufman
Vice Chancellor
Purdue University Calumet
Judith Kaufman is an outstanding senior professional with more than 28 years experience in not for profit fundraising and additional experience in marketing and sales in the for profit community. She currently serves as Vice Chancellor for Advancement at Purdue University, Calumet.
A solid training in sales as the first female marketing representative for IBM and a member of the 100% club each year of her career with the company has provided her with exceptional skills in sales and marketing, together with the ability to understand the needs of organizations and to match them to the wishes of donors. This experience also provided a rich understanding of computer systems and software, a skill that she has continued to enrich as the field has grown and progressed. She has her MBA with a Marketing concentration.
Kaufman is thoroughly knowledgeable about building a donor base, producing profitable special events, discussing the intricacies of estate planning and effective solicitation of major gifts.
During her tenure with the Illinois Institute of Technology, Ms Kaufman personally raised more than $11 million; at the Chicago Historical Society she completed a Capital Campaign that had a goal of $30 million by raising $36 million; at Roosevelt University (during a weak economy) she exceeded each year’s goal by more that $1 million. Ms Kaufman currently serves as Vice Chancellor for Advancement at Purdue University Calumet.
Marcy Heim, CFRE
President
Artful Asker LLC
Marcy Heim, CFRE, brings a sincere respect for the powerful, positive force philanthropy plays in our institutions, organizations and communities and this spirit is evident in everything she does. An “entertrainer,” Marcy combines 25+ years of successful major gift development work with stage and musical performance experiences into entertaining, passionate and thoughtful key-note speeches and workshops on development, personal integrity, leadership, board development and major gift fundraising. Her audiences include higher education institutions throughout the US and Canada and a vast array of non-profit organizations.
In 2005, Marcy was presented the CASE Crystal Apple Award for earning the highest faculty ratings at ten consecutive national conferences. She was the 1997 recipient of the AFP Madison Chapter Outstanding Fundraising Professional award. She’s been featured at AFP International Conferences since 2005 and is one of only 125 graduates world-wide from the AFP Faculty Teaching Academy. She earned her degree in Natural Sciences from UW-Madison and is a graduate of Leadership Greater Madison.
Marcy’s teaching reflects over twenty years of firsthand experience. At the UW Foundation, she and her team raised millions of dollars by creating the genuine relationships she promotes in her presentations. She led the development staff for her unit through two successful comprehensive campaigns including the $1.8 billion Create the Future Campaign. Her clients include hospital foundations, higher education, arts organizations and small to medium non-profits and businesses.
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