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“Full participation in OEG Conferences is applicable for 8.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
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  TITLE: Direct Mail Strategies
  CITY: Northern New Jersey
  DATE: Jan. 19th
  TIME: 2:45pm-4:15pm
  LOCATION: Hilton Newark Penn Station
Gateway Center - Raymond Blvd
Newark, New Jersey, 07102-5107
   

There are two ways for a direct mailing campaign to end: with the in flux of funds and donors, or a horrible loss of respect and reputation. To avoid the latter, you will need a plan and a comprehensive understanding of the tools of the trade. This session will allow you to attract new donors and build unexpected relationships. This session is ideal for fundraisers with all levels of experience. We will cover topics like:
   
1.   How to understand the whats and wheres of direct mail.
2.   How to incorporate your other fundraising plans with a new direct mailing.
3.   How to develop your donor base and increase the size of your gifts.
4.   How to attract major donors through direct mailings.

Speakers Profile
Speakers will be announced on November 16th.
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